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Since its founding in 2019, Shapellx has been redefining shapewear through innovation, comfort, and a deeper understanding of modern women's needs.
From creating functional shaping solutions to expanding into everyday essentials, each milestone reflects our ongoing commitment to helping women feel confident, comfortable, and empowered in every moment.
Shapellx was founded on the belief that every body deserves to be celebrated. From the beginning, the brand set out to redefine shapewear by creating products that support natural curves and empower individuals to feel confident in their own skin.
As the pandemic reshaped women's lifestyles, Shapellx conducted extensive consumer research and in-depth interviews to uncover how women's expectations for shapewear were changing. These insights inspired the launch of the AirSlim® Firm Tummy Compression Bodysuit, which quickly became a breakout success with thousands of daily orders and helped shape the brand's vision for functional, comfortable shapewear.
Shapellx launched its first seamless shapewear collection, combining smooth designs, comfortable fabrics, and shaping support for effortless everyday wear. The collection received an enthusiastic consumer response, showcasing how function and comfort could come together in modern shapewear.
Shapellx extended its shaping innovation beyond traditional silhouettes, introducing sculpting designs across categories such as swimwear and dresses. This expansion allowed women to experience the confidence and support of shaping in more moments of everyday life.
Shapellx partnered with Clean the World to transform unused hotel hygiene products into soap for underserved communities lacking access to basic sanitation. Inspired by circularity and resource reuse, the brand launched its ECO Collection made with recycled nylon materials, bringing sustainability into shapewear innovation.
Shapellx launched its Butt-Lifting Collection in 2024, introducing new designs focused on enhancing natural curves and celebrating individual silhouettes. The collection quickly became a signature product line, adding a new dimension to the brand’s shaping portfolio.
In 2024, Shapellx celebrated its fifth anniversary through online and offline activations across major U.S. cities. A standout moment was the brand's Nasdaq Billboard in New York's Times Square, where Shapellx showcased its commitment to comfort, support, and confidence while bringing its story to millions of consumers.
In 2024, Shapellx made its first charitable donation, extending its mission of supporting women beyond products and into community care. This initiative marked the beginning of the brand's long-term commitment to giving back and exploring meaningful ways to create social impact.
In 2025, Shapellx joined Nordstrom's online platform, bringing its shapewear solutions to one of the most recognized fashion retailers in the U.S. This milestone marked a new stage in the brand's retail journey, connecting with consumers through a trusted shopping destination.
Shapellx hosted its TikTok Super Brand Day event in New York, bringing together influencers, media, and consumers for a large-scale brand celebration. The event extended the brand experience beyond shopping, creating meaningful connections with its community and achieving the No. 1 U.S. regional ranking during the TikTok Live campaign.
On World Oceans Day, Shapellx launched the OceanHug™ Collection, transforming recycled oyster shells into innovative apparel materials. To celebrate the launch, the brand hosted an immersive pop-up experience in New York, bringing the story of sustainable materials and functional design to life.
Shapellx celebrated its sixth anniversary by reflecting on a journey shaped by product innovation, storytelling, and consumer connection. From targeted tummy control and back smoothing designs to shaping swimwear, seamless collections, and multifunctional bodysuits, the brand has continued expanding its portfolio to address women's evolving needs across everyday apparel. These product innovations have also earned recognition from leading design awards, highlighting Shapellx's continued focus on thoughtful and functional design.
Shapellx made its debut at Miami Swim Week, showcasing its swimwear innovations and bringing the brand's approach to shaping and confidence into the global fashion spotlight. The appearance marked a new opportunity for Shapellx to connect with industry audiences and redefine what modern shapewear-inspired swimwear can be.
Shapellx partnered with Shopify to host Power From Within, an immersive offline experience in New York featuring a workplace-inspired installation and a live panel discussion exploring female entrepreneurship, career growth, psychological resilience, and confidence-building. The event reflected the brand's evolving mission to inspire women beyond shapewear through meaningful conversations and connections.
For its 7th anniversary, Shapellx partnered with Modern Day Wife’s What She Said in Dallas, bringing women together for panel discussions, fireside conversations, a fashion show, and interactive experiences. The event celebrated the women in the Shapellx community and the belief that confidence goes beyond what we wear.
